More Than A Trademark. A Licensed Brand.
HO³® is a federally registered trademark available through a structured licensing program for qualified businesses, creators, and marketplace sellers. Authorized participants gain the ability to operate under a protected brand while building long-term commercial opportunities
HO³® licensing is granted selectively to qualified applicants and is not available to everyone.
Approved license holders receive documented authorization to build and sell HO³® products through approved sales channels, including marketplaces such as Amazon, Etsy, Walmart Marketplace, Shopify stores, and direct-to-consumer websites.
The program is designed for entrepreneurs, creators, and business owners who want to grow under an established federally registered brand while developing their own product offerings and customer base.
Frequently Asked Questions
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Frequently Asked Questions *
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The HO³ Authorized Seller Program provides businesses with documented authorization to use the federally registered HO³® trademark within approved product categories and approved sales channels.
Authorized sellers receive a formal trademark license agreement, authorization documentation, and the ability to continue offering HO³® products within the approved scope of their license.
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Becoming an Authorized Seller provides documented trademark authorization, access to approved product categories, and the ability to continue building and expanding your HO³® product offerings within the terms of your license.
The program is designed to support responsible brand growth while creating a clear relationship between the trademark owner and approved sellers.
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Businesses interested in becoming an Authorized Seller may contact the HO³ Licensing Department to discuss available authorization options: Licensing@ByersDigitalStudios.com
After review and approval, qualified sellers receive licensing documentation, authorization details, and access to the program.
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Yes. Authorization is granted by approved product category and sales channel, not by individual product designs. Authorized sellers may continue developing new HO³® products, designs, and variations within their approved categories throughout the license period.
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No. The program is structured around approved product categories rather than individual products. Once authorized within a category, sellers may add additional products and designs within that category without obtaining a separate license for each item.
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Current authorization categories include Apparel and Drinkware.
Additional categories may be introduced in the future as the HO³ Authorized Seller Program continues to expand.
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Authorization may be granted for approved sales channels including Amazon, Etsy, Walmart Marketplace, Shopify stores, direct-to-consumer websites, print-on-demand platforms, and other approved marketplaces.
Authorization applies only to the sales channels specifically listed within the seller's license agreement.
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Yes. The program focuses on trademark authorization rather than business operations. In most cases, sellers may continue using their existing suppliers, printers, manufacturers, and fulfillment partners provided they remain within the scope of their approved authorization.
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No. The HO³ Authorized Seller Program currently uses a fixed license fee structure rather than ongoing royalty payments. Authorized sellers retain all revenue generated from their approved HO³® product sales during the license period.
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Authorization remains active for the term specified in the license agreement.
License periods may vary depending on the authorization type selected. Sellers wishing to continue offering HO³® products after expiration may renew their authorization before the end of the license term.
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Yes. Many sellers begin with authorization for a single marketplace and later expand into additional approved channels. Additional marketplaces may be added through an updated authorization agreement.
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Authorization ends upon expiration unless renewed.
Businesses wishing to continue offering HO³® products should renew their authorization before the expiration date to maintain uninterrupted authorization.
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No. The HO³ Authorized Seller Program operates on a non-exclusive licensing model. Multiple authorized sellers may operate within the same product categories and marketplaces.
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Upon approval, Authorized Sellers receive:
• Executed HO³ Trademark License Agreement
• Unique License Number
• Approved Product Category Authorization
• Approved Marketplace Authorization
• Defined Authorization Period
• Direct Communication with the Trademark Owner
• Documented Trademark Authorization -
The HO³® trademark is federally registered and protected under U.S. trademark law.
Businesses wishing to use the trademark in connection with commercial products should obtain authorization through the HO³ Authorized Seller Program.