HO³ was created from years spent inside the Christmas lighting industry—not simply watching it from the outside. Through Byers Digital Studios and Christmas On Crestline, founder Charlie Byers works year-round with manufacturers, product developers, professional installers, industry educators, content creators, and companies throughout the holiday lighting world. From Christmas Light Contractors and Mattos Designs to Light Designer, Ulta-Lit, Lumary, Govee, and many others, these relationships provide a front-row seat to where the industry is headed.

That involvement extends well beyond creating content. Each year, we attend multiple Christmas lighting conventions, test and demonstrate products, interview industry leaders, work directly with brands, and stay closely connected to the people developing the tools and technology decorators will be using next. It means we're often learning about new products, innovations, and industry trends before they reach the consumer market.

The HO³ Authorized Seller Program was built from that experience. Our goal is to connect decorators and professionals with companies, products, and resources we believe deserve their attention. An HO³ Authorized Seller isn't simply another company listed on a website—it's a business we've developed a relationship with and are comfortable introducing to the Christmas community we've spent years serving.

Whether you're building your first serious Christmas display or operating a professional installation business, HO³ is designed to help you spend less time searching and more time creating. When you see HO³, you're tapping into a network built around the products, people, knowledge, and innovation driving the Christmas lighting industry forward.